Book Review: Collapse of Distinction-first impression

My next book review is another brain stretcher. I'll be reading Scott McKain's Collapse of Distinction. It's primarily a business-related book. So, I'm curious on business and communication studies grounds.

It's also bound to be a player in business models borrowed into the church, much like Jim Collins' Good to Great was.

This isn't my actual review, but I want to give my first impression of 2 things:
1. The premise of this book: that it's not just doing things right that lead to success, but that business success will depend on being distinct. Seems sound. I've worked in small business, fast-food, service, big corporation, public service, and non-profit leadership roles. Blending in doesn't help you. I'm hoping to see some positive suggestions how to make this work in this book.
2. Nelson has an added feature with this book, and that's free access to the book on audio and ebook format with the purchase of this book. This feature looks great. Especially for this type of book. I'd find it useful, since it will be easier to build quotes from the book into presentations, and the audio functionality will help people that have wasted commute time be able to absorb what's available here.

http://www.thomasnelson.com/consumer/product_detail.asp?sku=1595551859

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